flavr.
"Cook smarter. Eat better. Live your way."
Gerald Appau-Bonsu  ·  Founder
UK  ·  2026
info@flavr.live · flavr.live
The Problem

Eating well is harder
than it should be.

People don't know what to cook
Decision fatigue at dinner time is universal. Most people cycle through the same 5 meals forever.
Food waste is rampant
1/3 of all food is wasted globally. People buy ingredients with no plan and watch them expire.
Nutrition is confusing
Contradictory advice, complex tracking apps, and no personalisation make healthy eating feel impossible.
Existing apps are generic
Recipe apps give you 10,000 options. None know your fridge, your goals, or your lifestyle.
↗ The world needs a smarter way to cook.
The Solution

Your AI chef. Knows your fridge.
Knows your goals.

Users tell flavr. what ingredients they have and what they're working towards. The AI does the rest — instantly.
Ingredient-based Goal-aware AI Instant recipes Nutritional breakdown Meal planning
Input
What's in your kitchen?
Type, snap a photo, or use voice. flavr. reads your ingredients instantly.
Your Goal
What are you working towards?
Muscle gain, weight loss, balanced eating, or pure indulgence — your call.
Output
Your perfect recipe.
Full recipe, macros, steps, and a personalised nutrition note. In seconds.
The Product

Built. Live. Loved.

Mobile-first web app — flavr.live
Current Features
✓ AI recipe generator from any ingredients
✓ Photo + voice ingredient detection
✓ Full macro + nutritional breakdown
✓ Personalised by goal & dietary needs
✓ 7-day AI meal planning
✓ Step-by-step Cook Mode with screen-on timer
✓ Pantry tracking (fridge, cupboard, spices)
✓ Ask Chef — instant shopping list for any recipe
✓ 7 languages (EN, FR, AR, Yoruba, Hausa, ES, SW)
✓ Supabase Auth — Google & email sign-in
On the roadmap
Voice assistant Smart fridge sync Grocery delivery Native iOS & Android
3 sec
Average recipe generation time
∞
Unique recipes — never the same twice
7
Languages supported at launch
Market Opportunity
$1T+
Global food & nutrition market
Health & fitness apps alone are a $10B market growing at 20%+ YoY. Gen Z drives the next wave.
2.5B Gen Z consumers Personalisation demand Convenience-first AI-native generation Health-conscious eating
$10B
Health app market
20%
Annual growth rate
72%
Gen Z want personalised nutrition
Business Model

Freemium. Scalable. High-margin.

Free tier builds the user base. Premium converts them. The cookbook store adds a second revenue stream.
Free Tier
£0 / month
✓ AI recipe generation (5 per day)
✓ Photo & voice ingredient detection
✓ Nutritional breakdowns
✓ Save recipes & pantry tracking
— Unlimited recipe generation
— Free PDF cooking guides
Premium — flavr. Pro
£2.99 / month
✓ Everything in Free
✓ Unlimited recipe generation
✓ Free PDF cooking guides
✓ 7-day AI meal planning
✓ Advanced nutrition tracking
✓ Early access to new features
Additional revenue: PDF cookbook store Grocery integrations Brand partnerships Chef marketplace
Traction

Moving fast. Already live.

Built and shipped in 2026. Product, domain, and revenue infrastructure all live.
✓
Full App Live
Recipe generation, cook mode, pantry, meal plans, saved recipes — all deployed at flavr.live
✓
AI Engine Built
Claude-powered recipe + meal plan generation with photo ingredient detection and Ask Chef
✓
Auth & Accounts
Supabase Auth live — users sign in with Google or email, profiles & recipes saved to Postgres
✓
Custom Domain Live
App at flavr.live, marketing site at www.flavr.live — fully branded, both on Vercel
✓
Premium Store Live
Shopify-powered PDF cookbook store with premium guides & bundles — revenue infrastructure in place
✓
Global from Day One
7-language support shipped at launch — English, French, Arabic, Yoruba, Hausa, Spanish, Swahili
The signal: Growing demand for AI food tools is validated by the success of ChatGPT meal planning use cases, with millions asking AI what to cook every day.
Competitive Landscape

Others give you options.
flavr. gives you the answer.

No competitor combines real-time ingredients, AI, and personalised goals in one seamless flow.
Feature
Ingredient-based
Goal personalisation
AI-generated recipes
Photo detection
Nutrition breakdown
MyFitnessPal
—
—
—
—
✓
Recipe Apps
✓
—
—
—
—
flavr.
✓
✓
✓
✓
✓
flavr. is the only app that combines all five — in under 3 seconds.
Go-To-Market

Where Gen Z already lives.

Distribution through the channels our users trust and spend time on every day.
Phase 1 — Awareness
Social-first
TikTok & Instagram food content · Before/after meal visuals · Viral recipe reveals
Phase 2 — Community
Influencers & Fitness
Fitness creators · Nutrition coaches · Food bloggers · Gym partnerships
Phase 3 — Scale
App Stores & SEO
App Store & Play Store listings · SEO for recipe queries · Paid acquisition
Key channels: TikTok Instagram Fitness communities App stores Food creators
Product Vision
"Your personal AI nutrition assistant — from fridge to fork."
Now
Recipe AI
Ingredients in. Perfect recipe out. Macros, cook mode, pantry, 7 languages.
Near-term
Daily Planning
Full day & week meal plans. Shopping lists. Prep schedules.
Mid-term
Health OS
Wearable sync. Apple Health. Calorie balance. Sleep & recovery.
Long-term
Kitchen Platform
Smart fridge integration. Grocery delivery. Chef marketplace.
The kitchen. The body. The data. All in one place.
Financial Potential

High margin. Globally scalable.

Low entry price drives conversion. Software-first economics — near-zero marginal cost per additional user.
£2.99
Monthly subscription
70%+
Gross margin (SaaS)
£1M
ARR at 28K paid users
→
Subscription + partnerships
Recurring SaaS base with growing B2B layer
↗
Scales with zero marginal cost
100K users costs almost as much to serve as 1K
+
PDF cookbook store
One-time £12–29 per guide via Shopify — diversified revenue
* Revenue projections based on comparable health & nutrition SaaS businesses.
The Ask
£150K – £300K
Pre-seed investment to build the team, refine the product, and acquire the first 10,000 users.
01
App Development
Native iOS & Android apps, backend infrastructure, and AI refinement
02
Marketing & Growth
TikTok & IG content creation, influencer partnerships, paid acquisition
03
User Acquisition
Target 10,000 active users in 12 months with optimised onboarding
04
AI Refinement
Fine-tuned nutrition models, voice input, and smart kitchen integrations
flavr.
info@flavr.live flavr.live
Get in Touch